Manuel Bautista, Autor Neurona Magazine

marzo 14, 2017

Publicado por Manuel Bautista en marzo 14, 2017

Categorías

Marketing Político

I´m not the target

Tiempo de lectura: < 1 minutoIt´s very common to take decisions and actions based in our ideas about our products or services as if they were for us However, this […]

junio 28, 2016

Publicado por Manuel Bautista en junio 28, 2016

Categorías

Marketing Político

Practical Strategy – Good or Bad material?

Tiempo de lectura: 2 minutosReally, one of the most common things we must do in marketing is to produce and evaluate materials. Starting with a poster and ending with a TVC, […]

mayo 31, 2016

Publicado por Manuel Bautista en mayo 31, 2016

Categorías

Marketing Político

Practical Strategy – and the BTL?

Tiempo de lectura: 2 minutosNow a days, there´s a lot of discussions about digital, shopper marketing, big data, mobile, analytics…on the other hand, the BTL word has lost relevance, even to get data about investments in the industry is quite a challenge.

mayo 23, 2016

Publicado por Manuel Bautista en mayo 23, 2016

Categorías

Marketing Político

Market Research – Say, think or do!!!!

Tiempo de lectura: 2 minutosWe can do market research when we know what we want to know and who should we ask about it. However, we must be very conscious […]

mayo 23, 2016

Publicado por Manuel Bautista en mayo 23, 2016

Categorías

Marketing

Apps & Marketing

Tiempo de lectura: 2 minutosNow a days, It´s hard to talk about innovation and marketing without talking about Apps!!